Terms of Service

Last updated: 15 April 2026

These Terms of Service (“Terms”) govern your access to and use of the website www.elararise.in and any services, platform, documentation, or software made available by ElaraRise Technologies Private Limited, a company incorporated under the laws of India with its registered office at Nellore, Andhra Pradesh (“ElaraRise”, “we”, “us”, or “our”).

By accessing or using our website or any service that references these Terms, you agree to be bound by them. If you do not agree, please do not use our website or services.

1. Definitions

• “Platform” means the ElaraRise software platform, including the Vision AI product, the WhatsApp Commerce product, the Owner Mobile Application, and all related cloud infrastructure, APIs, and documentation.
• “Customer” means the organisation that has entered into a written commercial agreement with ElaraRise for the use of the Platform.
• “User” means any individual authorised by a Customer to access the Platform.
• “Customer Agreement” means the separately executed commercial agreement (together with any order forms, statements of work, or service level schedules) between ElaraRise and the Customer. In the event of any conflict between these Terms and the Customer Agreement, the Customer Agreement shall prevail as between ElaraRise and the Customer.

2. Eligibility

The Platform is intended for use by business operators and their authorised personnel. You represent that you are at least eighteen (18) years of age, have the legal capacity to enter into a binding agreement, and are accessing the Platform on behalf of an organisation that you are authorised to represent.

3. Website use

The content on our website is provided for general informational purposes only. It does not constitute an offer, a contractual commitment, or professional advice. We make commercially reasonable efforts to ensure the accuracy of the information presented, but we make no warranty that the information is current, complete, or error-free.

3.1 Acceptable use of the website

When accessing the website, you agree not to:

• Use the website for any unlawful, fraudulent, or harmful purpose;
• Attempt to gain unauthorised access to any part of the website or underlying systems;
• Introduce malicious code, viruses, or other harmful material;
• Scrape, crawl, or extract content beyond ordinary public browsing;
• Use the website or our content to train machine learning models without our prior written permission;
• Impersonate ElaraRise or misrepresent your affiliation with us.

4. Platform services

Access to the Platform is granted only under a separate Customer Agreement. These Terms do not themselves grant any right to use the Platform. The scope of services, licence rights, service levels, fees, data processing commitments, and other commercial terms are set out in the Customer Agreement.

5. Intellectual property

All intellectual property rights in and to the website, the Platform, the documentation, and all related materials, including without limitation the underlying software code, architecture, interface designs, trademarks, and content, are and shall remain the exclusive property of ElaraRise Technologies Private Limited or its licensors. Nothing on the website or in these Terms grants any licence, by implication or otherwise, to use our intellectual property except as expressly stated.

WhatsApp is a trademark of Meta Platforms, Inc.

“ElaraRise” and the ElaraRise logo are trademarks of ElaraRise Technologies Private Limited.

6. Third-party services and content

Our website and Platform may reference or integrate with third-party services, including Microsoft Azure, Meta WhatsApp Business, Pesapal, and others. We do not control these third parties and are not responsible for their content, services, or policies. Your use of any third-party service is governed by that provider’s terms.

7. Confidentiality

In the course of commercial discussions and platform engagement, each party may disclose non-public information marked or reasonably understood as confidential. Each party agrees to protect the other party’s confidential information with at least the same degree of care as it protects its own, and in no event less than a reasonable standard of care. Confidentiality obligations relating to the Customer Agreement shall prevail to the extent they differ from this clause.

8. Data protection

Our handling of personal data is described in our Privacy Policy, which is incorporated into these Terms by reference. In respect of personal data processed under a Customer Agreement, the Customer Agreement and its data processing addendum shall govern the allocation of data protection responsibilities.

9. Warranties and disclaimers

The website is provided on an “as is” and “as available” basis. To the fullest extent permitted by applicable law, ElaraRise disclaims all warranties of any kind with respect to the website, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Warranties in respect of the Platform are set out exclusively in the Customer Agreement.

10. Limitation of liability

To the fullest extent permitted by applicable law, ElaraRise shall not be liable for any indirect, incidental, consequential, special, or exemplary damages, or for any loss of profits, revenue, data, or goodwill, arising out of or in connection with your use of the website, even if we have been advised of the possibility of such damages.

Our aggregate liability arising out of or relating to these Terms or your use of the website shall not exceed Indian Rupees Ten Thousand (INR 10,000), or the equivalent in another currency where applicable law so requires. Liability arising under a Customer Agreement is governed exclusively by the limits set out in that agreement.

11. Indemnification

You agree to indemnify and hold harmless ElaraRise, its officers, directors, employees, and affiliates from any claim, demand, loss, or damage, including reasonable legal fees, arising out of your breach of these Terms, your misuse of the website, or your violation of any applicable law or the rights of any third party.

12. Term and termination

These Terms apply for as long as you access or use the website. We may suspend or terminate your access to the website at any time, without notice, if we reasonably believe that you have violated these Terms or any applicable law, or to protect the integrity or security of our systems. Clauses intended by their nature to survive termination, including without limitation intellectual property, confidentiality, limitation of liability, and governing law, shall survive.

13. Changes to these Terms

We may update these Terms from time to time. The “Last updated” date at the top of this page indicates when changes were last made. Your continued use of the website after changes are posted constitutes acceptance of the updated Terms.

14. Force majeure

We shall not be liable for any failure or delay in performance to the extent caused by events beyond our reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, strikes, failure of telecommunications or internet service providers, or governmental restrictions.

15. Governing law and dispute resolution

These Terms and any dispute or claim arising out of or in connection with them, their subject matter, or their formation, are governed by and construed in accordance with the laws of the Republic of India, without regard to conflict-of-laws principles.

Any dispute arising out of or in connection with these Terms, including any question regarding their existence, validity, or termination, shall be referred to and finally resolved by arbitration in accordance with the Arbitration and Conciliation Act, 1996. The seat of arbitration shall be Nellore, Andhra Pradesh, India. The arbitration shall be conducted in the English language by a sole arbitrator appointed in accordance with the said Act. Subject to the foregoing, the courts at Nellore, Andhra Pradesh shall have exclusive jurisdiction to hear and determine any proceedings arising out of or in connection with these Terms.

16. Entire agreement and severability

These Terms, together with our Privacy Policy and any Customer Agreement, constitute the entire agreement between you and ElaraRise concerning your use of the website, and supersede all prior or contemporaneous understandings. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

17. Contact

Questions about these Terms may be directed to:

ElaraRise Technologies Private Limited
26-2-809, 11th Street, Chandra Mouli Nagar, Vedayapalem, Nellore — 524004, Andhra Pradesh, India
Email: info@elararise.in

18.Vision AI Scope

ElaraRise Vision AI analyzes objects, inventory, and site operations. We do not use facial recognition, biometric identification, or automated profiling of individuals.

For our privacy practices, see the Privacy Policy. For general enquiries, see the Contact page.